ARCs
One thing that I think a lot of authors underestimate is the power of ARCs. Getting a good ARC team is incredibly powerful for getting your book out there, letting others do the promo work for you, getting reviews, and simply getting the book in front of people. As they see the same book over and over from bookstagram accounts they like, they are more likely to buy your book. I used to think 25 ARCs was a good place to start, and obviously if you are struggling to get there, that's OK. But now I'm not sure there's an upper limit to how many ARCs you should send out. The more, the better IMO. What are people's thoughts? Do you have strategies on how to you attract ARC Reviewers? What has worked best for you?
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I think I issued about 30 ARCs in my arc-campaign and I currently sit at 16 reviews on Goodreads which I am very pleased with, as well as about 15 IG posts. Although, it's not generated many sales. That said I am over the moon people read my shit and enjoyed it.
I used Story Origin for my ARC distribution because I thought it would help getting more eyes from "randoms" as you can list your ARC publicly - but I think I got about 1. I won't use the tool again. The remainder were all via Instagram. I was fortunate as I got a lot of reposts and I think the cover design played into that, as well as having made friends like Evan who are supportive.
I hope that I will now have the foundations for a team of arc readers in the future. It sits at low numbers, but as a newb I am talking success from it.